Checklist
Original research report checklist
Eight checks before a research report goes to design
An eight-point checklist for marketing teams publishing an original research report: the question, the sample size per segment, screening, a soft launch, quality checks, a checked quote behind every finding and a method box. Use it as the sign-off list before design starts. It comes from the Cite-Ready Report method in Koji's playbook for running original research as AI-moderated interviews.
Where this appears
What's in this checklist
- One research question your buyers disagree about
- Both possible headlines are worth publishing
- 150 completed interviews, and at least 30 in any segment you report
- Respondents screened for role, with the source of each group noted
- Soft launch read and confusing questions fixed before the full run
- Low-quality interviews left out of every number
- A checked quote behind every finding, with names removed
- A method box: sample, dates, recruitment route and questions
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/original-research-publish-checklist"><img src="https://www.koji.so/visuals/original-research-publish-checklist/original-research-publish-checklist.png" alt="Checklist for publishing original research: a contested question, 150 interviews, 30 per segment, screening, soft launch, quality checks, quotes, method box." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/original-research-publish-checklist">Original research report checklist</a>, Koji</p>
