Reference table
Four ways to run confirmatory customer calls
Management calls, expert calls, surveys and AI interviews compared
A comparison of four ways to hear customers during confirmatory due diligence: management reference calls, expert-network or consultant calls, surveys and AI-moderated interviews. It scores each on who you hear, depth, time to results, sample, consistency and evidence trail. Deal teams can use it to decide which mix fits the exclusivity window. It is Koji's own synthesis, and Koji is the AI-interview option.
Where this appears
What's in this reference table
| Management calls | Expert calls | Survey | Koji interviews | |
|---|---|---|---|---|
| Who you hear | Nominated customers | Experts and some customers | Whoever answers | Three lists you control |
| Depth | Deep, one at a time | Deep, one at a time | Shallow open-ends | Follow-up probing on every answer |
| Time to results | Scheduling dependent | Scheduling dependent | Fast | Parallel, in days |
| Sample | A handful | Limited by calls booked | Large | 15 to 30 or more |
| Consistency | Varies by caller | Varies by caller | Fixed | Same questions every time |
| Evidence trail | Notes | Notes or transcript | Aggregates | Quotes behind each finding |
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/confirmatory-customer-calls-methods-comparison"><img src="https://www.koji.so/visuals/confirmatory-customer-calls-methods-comparison/confirmatory-customer-calls-methods-comparison.png" alt="Table comparing management reference calls, expert calls, surveys and Koji AI interviews on who you hear, depth, speed, sample and evidence." width="1200" height="877" /></a>
<p>Source: <a href="https://www.koji.so/visuals/confirmatory-customer-calls-methods-comparison">Four ways to run confirmatory customer calls</a>, Koji</p>
