Reference table
Planning evidence: Koji vs the alternatives
What each approach can tell you before planning day
A comparison of four ways to gather customer evidence before quarterly planning: Koji's AI-moderated interviews, analytics and support tickets, scheduled calls, and surveys. It is for product managers deciding how to back roadmap bets in a three-week window, and it is a Koji view of the trade-offs.
Where this appears
What's in this reference table
| Koji | Analytics and tickets | Scheduled calls | Surveys | |
|---|---|---|---|---|
| Tells you why | Yes, with follow-ups | No, only what | Yes | Only in free text |
| Reaches people who never asked | Yes, by link | Only users who act | Hard to book | Yes |
| Same questions for everyone | Yes | Not applicable | Varies by moderator | Yes |
| Time to a report | Days | Already there | Weeks to schedule | Days |
| Counts and quotes together | Yes | Counts only | Quotes only | Counts, thin quotes |
| Effort to analyse | Report built for you | Dashboards | Hours per call | Moderate |
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/planning-evidence-sprint-koji-vs-alternatives"><img src="https://www.koji.so/visuals/planning-evidence-sprint-koji-vs-alternatives/planning-evidence-sprint-koji-vs-alternatives.png" alt="Table comparing Koji, analytics and tickets, scheduled calls and surveys on why, reach, consistency, speed, counts with quotes and analysis effort." width="1200" height="769" /></a>
<p>Source: <a href="https://www.koji.so/visuals/planning-evidence-sprint-koji-vs-alternatives">Planning evidence: Koji vs the alternatives</a>, Koji</p>
