Checklist
Contact us or a published price: five checks
Rules of thumb for reading your price test
Five checks to run against your interview and price test results before you publish a price or keep a contact form. They are rules of thumb from running this kind of test, not published thresholds. If most pass, publish. If the segments peak far apart, publish the low tiers and a from price for the high one.
Where this appears
What's in this checklist
- Most buyers could name a price they expected before you showed one
- Your top two segments peak at prices within about 1.5x of each other
- The reasons at each peak come from the buyer you want
- Lost deals never asked for a quote, or found it far above budget
- You can name what would make the highest price work, such as SSO
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/contact-us-or-published-price-decision-rules"><img src="https://www.koji.so/visuals/contact-us-or-published-price-decision-rules/contact-us-or-published-price-decision-rules.png" alt="Checklist of five rules for deciding between contact us and a published price after a price test, from buyer expectations to what justifies the top price." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/contact-us-or-published-price-decision-rules">Contact us or a published price: five checks</a>, Koji</p>
