Question bank

Questions for contact us vs published price

Nine questions for buyers, lost deals and prospects

Question bank of nine interview questions for deciding between contact us and a published price, in four parts: last look, the page, the price and who decides. — Use these in order, so you hear what they did before you show them a number.

Nine reusable questions for interviewing recent buyers, lost deals and prospects who stopped at the pricing page. They start with the last purchase, show the pricing page briefly, test a price and end with who signs off. Run them with about 30 people in three groups and read the answers by group. Koji can run them as interviews and ask why after each answer.

Where this appears

What's in this question bank

The last time they looked

Think of the last software you bought. Where did you look for the price first?
What did you expect it to cost before you saw a number?
What did you do when you could not find a price?

The page

[Page shown for 10 seconds] What do you think this product costs?
What would you do next after seeing this page?

The price

At this price per seat per month, how likely are you to buy?
What made that price feel right or wrong?

Who decides

Who else had to approve it, and what did they need to see?
What would a quote have told you that a price would not?

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<p>Source: <a href="https://www.koji.so/visuals/contact-us-vs-published-price-interview-questions">Questions for contact us vs published price</a>, Koji</p>

Process in five steps for testing contact us against a published price, from picking three buyer groups to changing the page and comparing.

Test contact us vs a price in five steps

Method map placing ten pricing research methods by what people say versus what they do, and by cost and time, grouped as ask, watch or commit.

Pricing research methods, by say versus do

Checklist of five rules for deciding between contact us and a published price after a price test, from buyer expectations to what justifies the top price.