Checklist
Customer evidence checklist for your investor update
What to show after a quarter of customer research
An eight-point checklist of the customer evidence founders can put in an investor update or board deck after a quarter of research: what changed since the seed pitch, the real ideal customer, why users stall and leave, the accepted price range, the Sean Ellis score and real quotes. It works with any research method, and Koji reports download as slides or a PDF for the update.
Where this appears
What's in this checklist
- What you believed at seed, and what you found
- Your ideal customer, by role, company size and the event that made them look
- The top reasons new users stall, with how many people said each
- The top reasons customers left, and what you changed
- The price range customers accept, and the price you chose
- Your Sean Ellis score and how many people answered
- Two or three word-for-word quotes from your best customers
- What you still don't know, and how you will find out
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/customer-evidence-checklist-investor-update"><img src="https://www.koji.so/visuals/customer-evidence-checklist-investor-update/customer-evidence-checklist-investor-update.png" alt="Checklist of customer evidence to include in an investor update after 90 days of research, from ideal customer to price and fit score." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/customer-evidence-checklist-investor-update">Customer evidence checklist for your investor update</a>, Koji</p>
