Process
A 90-day customer research plan after a seed round
Four short interview sprints, from ideal customer to investor evidence
A week-by-week customer research plan for the first 90 days after a seed round. It starts with ranking the bets in the seed deck, then runs interview sprints on the ideal customer, on why users stall and leave, and on price, and ends with a product-market fit survey and a one-page summary for investors. Founders can run each sprint as an AI interview study in Koji.
Where this appears
What's in this process
- Week 1: set up: List the five bets in your seed deck, rank them by risk and pull your customer lists.
- Weeks 2 to 4: check your ideal customer: Interview 10 to 15 of your best and 10 to 15 of your weakest customers. Look for what the best share.
- Weeks 5 to 7: why users stall and leave: Talk to 15 to 20 recent signups who stalled and customers who cancelled in the last 60 days.
- Weeks 8 to 10: check your price: Run a Gabor-Granger or Van Westendorp test with about 30 good-fit customers.
- Weeks 11 to 13: build the evidence: Run the Sean Ellis survey with 40 or more active users, then write one page for investors.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/customer-research-plan-after-seed-round-90-days"><img src="https://www.koji.so/visuals/customer-research-plan-after-seed-round-90-days/customer-research-plan-after-seed-round-90-days.png" alt="Process diagram of a 90-day customer research plan after a seed round: set up, ICP check, activation and churn, pricing check, investor evidence." width="1200" height="792" /></a>
<p>Source: <a href="https://www.koji.so/visuals/customer-research-plan-after-seed-round-90-days">A 90-day customer research plan after a seed round</a>, Koji</p>
