Scatter plot
Feature validation methods by effort and evidence
A method map of six feature validation methods placed by the effort they take and by whether their evidence comes from what people say or what they do. Interviews and concept tests are quick and explain why; fake doors, prototype tests and staged rollouts take longer and show behaviour; price tests ask for a commitment in between. Product managers can use it to pair a fast asking method with a behavioural one, such as problem interviews plus a fake door.
Where this appears
What's in this scatter plot
| Effort | Evidence | Kind | |
|---|---|---|---|
| Problem interviews | 15 | 20 | Asking people |
| Concept test | 28 | 30 | Asking people |
| Price test | 30 | 50 | Asking for commitment |
| Prototype test | 55 | 62 | Watching behaviour |
| Fake door | 48 | 75 | Watching behaviour |
| Staged rollout or A/B | 90 | 92 | Watching behaviour |
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/feature-validation-methods-map-effort-evidence"><img src="https://www.koji.so/visuals/feature-validation-methods-map-effort-evidence/feature-validation-methods-map-effort-evidence.png" alt="Method map placing six feature validation methods by effort and by whether the evidence is what people say or what they do." width="1200" height="843" /></a>
<p>Source: <a href="https://www.koji.so/visuals/feature-validation-methods-map-effort-evidence">Feature validation methods by effort and evidence</a>, Koji</p>
