Scatter plot
Which landing page test to use, and when
Eight ways to test a landing page, from cheap to costly
A map of eight ways to test a landing page. The further right, the more it shows what people actually do; the higher up, the more time and money it takes. A five-second test is cheap and shows whether the message lands, so run it first. Fake door pages, ad tests and pre-orders show demand but are hard to read if the page is confusing.
Where this appears
What's in this scatter plot
| What you learn | Effort | Kind | |
|---|---|---|---|
| Friend feedback | 8 | 8 | Ask people |
| Interviews | 30 | 45 | Ask people |
| Five-second test | 35 | 18 | Show a page |
| Headline poll | 28 | 12 | Show a page |
| Fake door page | 75 | 40 | Watch behaviour |
| Paid ad test | 85 | 65 | Watch behaviour |
| Live A/B test | 88 | 85 | Watch behaviour |
| Pre-order | 96 | 75 | Watch behaviour |
Positions are a judgement, not a measurement.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/landing-page-test-method-map"><img src="https://www.koji.so/visuals/landing-page-test-method-map/landing-page-test-method-map.png" alt="Method map of eight landing page tests, from friend feedback to pre-orders, placed by what people say versus do and by effort." width="1200" height="814" /></a>
<p>Source: <a href="https://www.koji.so/visuals/landing-page-test-method-map">Which landing page test to use, and when</a>, Koji</p>
