Checklist
How to read a five-second test result
Decision rules for a landing page test with 15 people
Decision rules for a five-second landing page test with about 15 people. These thresholds are rules of thumb from practice, not research findings, so adjust them to your own risk. Use them to decide whether to keep the page, rewrite the message or rethink the audience before you spend on traffic.
Where this appears
What's in this checklist
- Write the answer you hope to hear before you run it
- Count how many of 15 name the product and the audience
- 10 or more: move on to the offer and the price
- 6 to 9: rewrite the headline and subhead, then retest
- Under 6: check if they agree on a different product
- Group the misreadings by what people said it was
- Read the reasons, not only the counts
- Retest any rewrite with 15 new people
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<a href="https://www.koji.so/visuals/landing-page-test-decision-rules"><img src="https://www.koji.so/visuals/landing-page-test-decision-rules/landing-page-test-decision-rules.png" alt="Checklist for reading a five-second landing page test: count correct answers, apply the 10 and 6 thresholds, read the reasons and retest." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/landing-page-test-decision-rules">How to read a five-second test result</a>, Koji</p>
