Process
How to run a five-second landing page test
Six steps a founder can finish in a few days
A six-step process for testing a landing page before launch. Pick the top of the page, define the people who count, recruit about 15 of them, show the image once for five seconds, ask what they remember and why, then compare the answers with what you hoped to hear. Built for founders with no researcher and no budget for ads yet.
Where this appears
What's in this process
- Pick one image: The top of the page on a laptop screen. Add a phone version if most traffic is mobile.
- Define who counts: One line, such as practice managers at clinics with 2 to 10 chairs. Screen out everyone else.
- Recruit about 15: Start with introductions. Expect to contact far more people than you need.
- Show it once for 5 seconds: No explanation first. The image is gone before the questions start.
- Ask, then ask why: What do you remember, what is it, who is it for, what next. Then: what made you say that?
- Count and decide: Compare answers with what you wrote down first. Keep, rewrite or rethink.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/five-second-landing-page-test-steps"><img src="https://www.koji.so/visuals/five-second-landing-page-test-steps/five-second-landing-page-test-steps.png" alt="Process of six steps for a five-second landing page test, from picking one image to counting the answers and deciding." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/five-second-landing-page-test-steps">How to run a five-second landing page test</a>, Koji</p>
