Question bank
Landing page first-impression questions
Seven questions to ask after a five-second view
Seven open questions for a five-second landing page test. Show the page once, then ask what people remember before you ask who it is for, so they answer from the page and not from your wording. Use it with about 15 people who match your target customer, and write down the answer you hope for before you start. Koji can run the sequence for you in text or voice.
Where this appears
What's in this question bank
Right after the image is gone
- What do you remember from the page?
- In your own words, what is this product?
- Who do you think it is for?
Then dig in
- What made you say that?
- What would you do next, if anything?
- What, if anything, was unclear or missing?
- What does it remind you of?
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/landing-page-first-impression-questions"><img src="https://www.koji.so/visuals/landing-page-first-impression-questions/landing-page-first-impression-questions.png" alt="Question bank for a landing page first-impression test: what people remember, what the product is, who it is for, what they would do next and what was unclear." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/landing-page-first-impression-questions">Landing page first-impression questions</a>, Koji</p>
