Question bank
Questions for win-loss interviews after your first 20 deals
A short bank for founders who sold every early deal themselves
Ten open questions for interviewing buyers who signed, said no or went quiet in your first 20 deals. They start before the buyer found you, follow the decision step by step and end on what almost changed it. Use them for won, lost and stalled deals alike, and have someone other than the seller ask if you can. Koji can run them as a text or voice interview sent by personal link.
Where this appears
What's in this question bank
Before they looked
- What was going on in the business when you started looking?
- Who first raised the problem, and what happened next?
- What did you try before looking at anything new?
How they decided
- Walk me through the day you decided.
- What else did you look at, and what did you compare us with?
- Who else had a say, and what did they care about?
- What did you need to see that you did not see?
What nearly changed it
- What almost made you choose differently?
- What would have to be true for you to buy this quarter?
- What is the one thing we should do differently with the next person?
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/first-20-deals-win-loss-interview-questions"><img src="https://www.koji.so/visuals/first-20-deals-win-loss-interview-questions/first-20-deals-win-loss-interview-questions.png" alt="Question bank for interviewing buyers from your first 20 deals: before they looked, how they decided, and what nearly changed the outcome." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/first-20-deals-win-loss-interview-questions">Questions for win-loss interviews after your first 20 deals</a>, Koji</p>
