Flowchart
Which early deals to ask about, and who should ask
A short decision path for a founder who has about 20 closed or stalled deals and wants to learn why. It covers timing, who should ask, which buyers to invite and when to stop. Use it before you send the first invite. Koji can send the interview by personal link so the person asking is not you.
Where this appears
What's in this flowchart
Start: Your first deals are closed or stalled
- Did the deal end over a week ago?
- Yes: go to 2.
- No: Wait a few days, then invite.
- Can someone other than the seller ask?
- Yes: go to 3.
- No: Ask, and say you will not pitch. Tell them you only want to hear how they decided. Then go to 3.
- Invite won, lost and stalled buyers. Ask all of them. Each group shows a different part of the pattern.
- Did the last three add a new reason?
- No: go to 5.
- Yes: go back to 3.
- Finish: Change one thing, then test it.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/which-early-deals-to-ask-about-flowchart"><img src="https://www.koji.so/visuals/which-early-deals-to-ask-about-flowchart/which-early-deals-to-ask-about-flowchart.png" alt="Flowchart for choosing early deals to interview: wait a week, have someone else ask, invite won, lost and stalled buyers, stop when nothing new appears." width="1200" height="1294" /></a>
<p>Source: <a href="https://www.koji.so/visuals/which-early-deals-to-ask-about-flowchart">Which early deals to ask about, and who should ask</a>, Koji</p>
