Process
A first PM's 30-day customer interview plan
Four weeks from founder handover to a memo backed by at least 15 customer interviews
A week-by-week plan for a startup's first product manager to hear from customers and the internal team in the first month. It starts with the founder's beliefs written as testable statements, interviews three customer groups, and ends in a one-page memo for the founder. Koji runs the interviews in parallel, so the plan fits around onboarding.
Where this appears
What's in this process
- Week 1: founder download: Write the founder's beliefs as 8 to 12 testable statements. Read old notes and tickets.
- Week 1: internal round: A short text interview for sales, support, success and engineers who join calls.
- Week 2: invite three groups: Champions, new or stalled users, and customers lost in the last 90 days.
- Week 3: read and fill gaps: Read the themes from the first 10 interviews, then chase the group that is thin.
- Week 4: the day-30 memo: Top themes with counts and quotes, beliefs that held or didn't, and what to test next.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/first-pm-30-day-customer-interview-plan"><img src="https://www.koji.so/visuals/first-pm-30-day-customer-interview-plan/first-pm-30-day-customer-interview-plan.png" alt="Process for a first product manager's 30-day customer interview plan in four weeks, from founder download to day-30 memo" width="1200" height="739" /></a>
<p>Source: <a href="https://www.koji.so/visuals/first-pm-30-day-customer-interview-plan">A first PM's 30-day customer interview plan</a>, Koji</p>
