Reference table
First PM listening tour: Koji vs the alternatives
Four ways to hear from 15 customers in your first month as a product manager
A comparison for new product managers choosing how to run a first-month listening tour: booking your own calls, sending a survey, recording calls and analysing them in a separate tool, or running AI-moderated interviews in Koji. It compares depth, time, reach to churned customers, candour, consistency and analysis effort.
Where this appears
What's in this reference table
| Your own calls | Survey | Calls plus analysis tool | Koji | |
|---|---|---|---|---|
| Depth | High, if you probe well | Low, no follow-up | High | Follow-up on every answer |
| Your time for 15 customers | 15+ hours plus scheduling | An hour to write | Calls plus tagging | Setup and reading |
| Reaching churned users | Hard to book | Low response | Hard to book | Async, voice or text |
| Candour with a new PM | Polite | Anonymous, shallow | Polite | No one to impress |
| Consistency across groups | Drifts as you learn | Fixed | Drifts | Same guide for everyone |
| Analysis effort | All yours | Charts only | Tagging by hand | Themes and quotes drafted |
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/first-pm-listening-tour-koji-vs-alternatives"><img src="https://www.koji.so/visuals/first-pm-listening-tour-koji-vs-alternatives/first-pm-listening-tour-koji-vs-alternatives.png" alt="Comparison table of a first PM's listening tour options: own calls, survey, own calls plus an analysis tool, and Koji, on depth, time, reach and analysis" width="1200" height="897" /></a>
<p>Source: <a href="https://www.koji.so/visuals/first-pm-listening-tour-koji-vs-alternatives">First PM listening tour: Koji vs the alternatives</a>, Koji</p>
