Question bank
First PM listening tour interview questions
Nine questions a new product manager can ask champions, new users and lost customers
Nine interview questions for a new product manager's first month, grouped into the job the customer hires the product for, where it hurts, and what would make them switch. They work for active customers, new users and churned customers alike. Paste them into Koji's research brief to run them as AI-moderated voice or text interviews with follow-ups.
Where this appears
What's in this question bank
The job
- Walk me through the last time you used the product, from what made you open it to what you did next.
- What were you using before, and what made you switch?
- How often do you use it for the main job: daily, a few times a week, weekly, less often, or not anymore?
The pain
- What's the most frustrating part of using it today?
- From 1 to 10, how well does it do the job you bought it for?
- What have you built or bought around it to fill gaps?
The switch
- If it disappeared tomorrow, what would you do?
- For customers who left: what was happening when you decided to stop?
- What should I have asked that I didn't?
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/first-pm-listening-tour-interview-questions"><img src="https://www.koji.so/visuals/first-pm-listening-tour-interview-questions/first-pm-listening-tour-interview-questions.png" alt="Question bank for a first product manager's customer listening tour, in three sections: the job, the pain and the switch" width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/first-pm-listening-tour-interview-questions">First PM listening tour interview questions</a>, Koji</p>
