Question bank
Five-second test questions by what you test
Ready-to-use questions for landing pages, ads, logos and packaging
A question bank for five-second tests, grouped by what you are testing: a landing page, an ad or social post, a logo, or packaging. Each set starts with recall and ends with opinion, so the answers that need a fresh memory come first. Copy one set into your test and add a follow-up asking what made people think that. Koji can ask these inside an AI interview after a timed view of your image.
Where this appears
What's in this question bank
Landing page
- What do you remember about the page you just saw?
- What do you think this company offers?
- Who do you think it's for?
- If you'd stayed on the page, what would you have done next?
Ad or social post
- What was the ad about?
- Which brand was it from?
- What was it asking you to do?
- How did it make you feel about the brand?
Logo
- What kind of company do you think uses it?
- What three words describe its personality?
- Does it remind you of any other brand? Which one?
Packaging
- What product was that?
- What made it different from others like it, if anything?
- Would you pick it up for a closer look? Why or why not?
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/five-second-test-question-bank"><img src="https://www.koji.so/visuals/five-second-test-question-bank/five-second-test-question-bank.png" alt="Question bank of five-second test questions for landing pages, ads, logos and packaging, in the order to ask them" width="1080" height="1350" /></a>
<p>Source: <a href="https://www.koji.so/visuals/five-second-test-question-bank">Five-second test questions by what you test</a>, Koji</p>
