Process
The order to ask five-second test questions
Five questions at most, facts first and feelings last
A five-step order for the questions in a five-second test. Memory of a design fades with every answer, so the questions that need a fresh memory (what people recall, what they think it is) go first and opinions go last. Use it to plan any first-impression test of a landing page, ad, logo or package. Koji can run the questions in this order inside an AI interview, with a timed image view and a follow-up after each answer.
Where this appears
What's in this process
- 1. Free recall: What do you remember? Ask it first, while the memory is freshest.
- 2. What it is: What do you think this offers? Checks whether the main message landed.
- 3. Who it is for: Who do you think it's for? Checks that your audience reads it as theirs.
- 4. Next step: What would you have done next? Tests the call to action without naming it.
- 5. Feeling: One word for the brand, or how it made you feel. Opinions fade slowest, so ask them last.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/five-second-test-question-order"><img src="https://www.koji.so/visuals/five-second-test-question-order/five-second-test-question-order.png" alt="Process showing the order to ask five-second test questions: free recall, what it is, who it is for, next step, then feeling" width="1200" height="739" /></a>
<p>Source: <a href="https://www.koji.so/visuals/five-second-test-question-order">The order to ask five-second test questions</a>, Koji</p>
