Reference table
Great Question vs User Interviews compared
A side-by-side table of Great Question and User Interviews across eight rows: what each tool is, its pricing model, external panel access, CRM for your own customers, scheduling and incentives, running sessions, analysis and ownership. Use it to see where the two overlap and where you would still need another tool. Koji covers recruiting and runs the interviews with an AI interviewer, for teams whose bottleneck is moderation.
Where this appears
What's in this reference table
| Great Question | User Interviews | |
|---|---|---|
| What it is | Research operations platform | Recruiting marketplace and participant CRM |
| Pricing model | Per seat, plus per participant for external recruits | Per completed session, or a recruiting subscription |
| External panel | Through partners, including User Interviews and Respondent | Its own panel of 6M+ participants |
| Your own customers | Participant CRM, no per-participant charge | Research Hub CRM, free up to 100 contacts |
| Scheduling and incentives | Built in | Built in, with a fee on incentives it distributes |
| Running sessions | Moderated calls, surveys, prototype tests; AI moderation on Enterprise | Not included; sessions run in your own tools |
| Analysis | Repository with AI summaries | Not included |
| Ownership | Independent | Part of UserTesting since January 2026 |
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<a href="https://www.koji.so/visuals/great-question-vs-user-interviews-comparison"><img src="https://www.koji.so/visuals/great-question-vs-user-interviews-comparison/great-question-vs-user-interviews-comparison.png" alt="Table comparing Great Question and User Interviews on pricing model, panel access, CRM, scheduling, running sessions and analysis" width="1200" height="1010" /></a>
<p>Source: <a href="https://www.koji.so/visuals/great-question-vs-user-interviews-comparison">Great Question vs User Interviews compared</a>, Koji</p>
