Framework
The HEART framework for UX metrics
Google's five categories for measuring user experience
The HEART framework gives product teams five categories for measuring user experience. It mixes attitudinal signals, what users say, with behavioral ones, what users do. Use it to pick the two or three categories that fit a project, then turn them into numbers with goals, signals and metrics. Koji can collect the Happiness and perceived task success side through structured interview questions.
Where this appears
What's in this framework
- Happiness: How users feel: satisfaction, ease and recommendation. Only a survey can show it, logs cannot.
- Engagement: How deeply active users use the product in a session or a week.
- Adoption: New users, or new users of one feature, in a set period.
- Retention: How many users come back after days, weeks or months.
- Task Success: Whether users finish what they came to do: completion, errors and time.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/heart-framework-ux-metrics-five-categories"><img src="https://www.koji.so/visuals/heart-framework-ux-metrics-five-categories/heart-framework-ux-metrics-five-categories.png" alt="Framework showing the five HEART metrics for measuring user experience: Happiness, Engagement, Adoption, Retention and Task Success." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/heart-framework-ux-metrics-five-categories">The HEART framework for UX metrics</a>, Koji</p>
