Process
In-depth interview guide: five parts
A five-part structure for an in-depth interview guide, with a suggested time for each part. It runs from a short opening and consent through a warm-up, the core questions, an optional concept review and a close. Use it to plan a 45 to 90 minute one-on-one interview so the core exploration gets most of the time. It suits customer discovery, UX research and market research interviews.
Where this appears
What's in this process
- Opening: 2 to 3 min. Introduce the purpose, get consent, and say there are no right or wrong answers.
- Warm-up: 5 to 10 min. Easy questions about background and context to build rapport.
- Core exploration: 25 to 40 min. Open questions, recent incidents and probes on your main research questions.
- Concept review: 10 to 15 min, if needed. Show a prototype or example and ask for reactions.
- Closing: 5 min. Ask what else the participant thinks you should know, then thank them.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/in-depth-interview-guide-five-part-structure"><img src="https://www.koji.so/visuals/in-depth-interview-guide-five-part-structure/in-depth-interview-guide-five-part-structure.png" alt="Process showing the five parts of an in-depth interview guide: opening, warm-up, core exploration, concept review and closing, with timings." width="1200" height="739" /></a>
<p>Source: <a href="https://www.koji.so/visuals/in-depth-interview-guide-five-part-structure">In-depth interview guide: five parts</a>, Koji</p>
