Checklist
What to write down after each Mom Test call
A five-point checklist for the notes to take after each customer discovery call run on Mom Test rules: what happened the last time the problem came up, the workaround, what the problem costs them, any commitment they made, and the compliments, written down and then ignored. Ten of these side by side show whether a problem is worth building for. Koji's study report does the same across AI interviews, with the quotes behind each finding.
Where this appears
What's in this checklist
- The facts: the last time the problem happened, what they did, how long it took
- The workaround: the spreadsheet, the intern, the tool they bend to fit
- The money: what they pay today to live with the problem, in cash or hours
- The commitment: an intro, a second call, a pilot, a deposit. Or nothing
- The compliments: write them down too, then ignore them
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<a href="https://www.koji.so/visuals/mom-test-customer-call-notes-checklist"><img src="https://www.koji.so/visuals/mom-test-customer-call-notes-checklist/mom-test-customer-call-notes-checklist.png" alt="Checklist of five things to log after a Mom Test customer call: the facts, the workaround, the money, any commitment and the compliments." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/mom-test-customer-call-notes-checklist">What to write down after each Mom Test call</a>, Koji</p>
