Reference table
A Mom Test week plan for 10 customer calls
A week plan for founders running ten customer discovery calls on Mom Test rules. Monday is for picking one segment and writing a 30-minute guide, Tuesday to Thursday for three or four calls a day with notes after each, and Friday for reading the notes side by side and deciding whether to keep going, narrow the segment or drop the idea. When ten calls aren't enough, Koji can run the same questions as AI interviews from one shared link.
Where this appears
What's in this reference table
| Day | What you do | What you have by the end |
|---|---|---|
| Monday | Write who has the problem and when it happens. Draft the guide, cut idea questions | A one-segment target and a 30-minute guide |
| Tuesday to Thursday | Three or four 30-minute calls a day, with 15 minutes after each for notes | Ten sets of notes on what people actually did |
| After each call | Log the facts, the workarounds, what they spend and any commitment | A row per call you can compare |
| Friday | Read the ten rows side by side and decide: keep going, narrow or drop the idea | A decision, and the next ten people to talk to |
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<a href="https://www.koji.so/visuals/mom-test-week-plan-ten-customer-calls"><img src="https://www.koji.so/visuals/mom-test-week-plan-ten-customer-calls/mom-test-week-plan-ten-customer-calls.png" alt="Table of a week plan for ten Mom Test customer calls: prepare on Monday, call Tuesday to Thursday, log each call and decide on Friday." width="1200" height="741" /></a>
<p>Source: <a href="https://www.koji.so/visuals/mom-test-week-plan-ten-customer-calls">A Mom Test week plan for 10 customer calls</a>, Koji</p>
