Reference table
Three multi-select question formats compared
A comparison of the three ways to ask about a list of options: select all that apply, a yes or no question per item, and a capped pick such as your top 3. Each one measures something different, so their numbers can't be compared with each other. Use it when you write a survey or interview guide and need to choose how to ask a list question.
Where this appears
What's in this reference table
| Format | What it measures | Use it when |
|---|---|---|
| Select all that apply | Endorsement: what people recognise at a glance | You want a rough map of a long list and can accept under-counting |
| Yes or no per item | Prevalence: how many people have or do each item | The share for each item is the number you will report |
| Capped pick, top 3 | Priority: what matters most when people must trade off | You need a ranking to act on, like a roadmap or a message test |
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/multi-select-question-formats-compared"><img src="https://www.koji.so/visuals/multi-select-question-formats-compared/multi-select-question-formats-compared.png" alt="Table comparing three multi-select formats: select all measures endorsement, yes/no per item measures prevalence, a capped top 3 measures priority." width="1200" height="640" /></a>
<p>Source: <a href="https://www.koji.so/visuals/multi-select-question-formats-compared">Three multi-select question formats compared</a>, Koji</p>
