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Select all that apply vs yes or no: Pew results

Bar chart from Pew Research Center comparing select-all and forced-choice answers: health insurance denial 13% vs 19%, job loss 51% vs 63%.
Same items, same survey, a different format, and the shares move by up to 12 points. Source: Pew Research Center, select-all vs forced-choice experiment, 2019

Two items from a Pew Research Center experiment that asked the same questions as a select-all checklist or as one yes or no question per item. The yes or no version gave higher shares: 19% vs 13% for being denied health insurance and 63% vs 51% for losing a job. Use it to show why select-all lists under-count when you need the share for each item.

Where this appears

What's in this bar chart

Select all that applyYes or no per item
Denied health insurance13%19%
Lost a job51%63%

Randomized experiment with 4,581 U.S. adults, July to August 2018.

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<a href="https://www.koji.so/visuals/select-all-vs-forced-choice-pew-results"><img src="https://www.koji.so/visuals/select-all-vs-forced-choice-pew-results/select-all-vs-forced-choice-pew-results.png" alt="Bar chart from Pew Research Center comparing select-all and forced-choice answers: health insurance denial 13% vs 19%, job loss 51% vs 63%." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/select-all-vs-forced-choice-pew-results">Select all that apply vs yes or no: Pew results</a>, Koji</p>