Process
Price your first product in five steps
From a blank price field to a tested price in about a week
A five-step process for setting a first price with customer conversations. Write the offer without a price, choose five to seven prices, talk to about 30 target buyers, read the demand curve with the reasons behind it, then ask for real money. Built for founders without a research team. Koji can run the price test and show the curve and quotes in its report.
Where this appears
What's in this process
- Write the offer: One or two sentences on what the buyer gets and what is included. No price in it.
- Pick five to seven prices: Evenly spaced, reaching well below and above the price you expect.
- Talk to about 30 buyers: People who match your target customer, in short calls over three or four days.
- Read the curve and the reasons: Share who would buy at each price, and why they said yes or no.
- Ask for money: Offer the first five customers the chosen price and ask for a deposit.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/price-your-first-product-in-five-steps"><img src="https://www.koji.so/visuals/price-your-first-product-in-five-steps/price-your-first-product-in-five-steps.png" alt="Process showing five steps to price a first product: write the offer, pick prices, talk to about 30 buyers, read the curve, ask for money." width="1200" height="739" /></a>
<p>Source: <a href="https://www.koji.so/visuals/price-your-first-product-in-five-steps">Price your first product in five steps</a>, Koji</p>
