Column chart
Main pricing model, share of software companies
Hybrid grew as flat fee and seat-based fell
How the main pricing model changed in one year in a survey of more than 240 B2B software companies. Flat-fee subscriptions fell from 29% to 22% and seat-based pricing from 21% to 15%, while hybrid pricing, a subscription plus usage, rose from 27% to 41%. Useful for founders choosing a first pricing model and planning to revisit it.
Where this appears
What's in this column chart
| Year before | 2025 | |
|---|---|---|
| Flat fee | 29% | 22% |
| Seat-based | 21% | 15% |
| Hybrid | 27% | 41% |
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<a href="https://www.koji.so/visuals/software-pricing-model-shift-hybrid-flat-fee-seat"><img src="https://www.koji.so/visuals/software-pricing-model-shift-hybrid-flat-fee-seat/software-pricing-model-shift-hybrid-flat-fee-seat.png" alt="Column chart of the main pricing model at software companies: flat fee fell from 29% to 22%, seat-based from 21% to 15%, hybrid rose from 27% to 41%." width="1200" height="769" /></a>
<p>Source: <a href="https://www.koji.so/visuals/software-pricing-model-shift-hybrid-flat-fee-seat">Main pricing model, share of software companies</a>, Koji</p>
