Question bank
Pricing interview questions for founders
A question bank for your first 30 pricing conversations
Ten questions for a founder pricing a first product. Start with what the buyer does and spends today, run a price test with the reasons behind each answer, then check commitment with budget, sign-off and a deposit. Use it in about 15-minute calls with people who match your target customer. Koji can run the price test part as a question type inside an AI interview.
Where this appears
What's in this question bank
Their world first
- What do you use today to deal with this, and what does it cost you each month?
- When did you last try to fix this? What did you do?
- What does it cost you when this goes wrong?
The price test
- Here is what it does and what is included. How likely are you to buy at this price?
- Why did you answer that way at that price?
- At what price would this feel so cheap that you doubt it works?
Commitment
- What would have to be true for this to get a budget line?
- Who else would need to say yes?
- What would you stop paying for to afford this?
- Would you put down a deposit this month to get early access?
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<a href="https://www.koji.so/visuals/pricing-interview-questions-for-founders"><img src="https://www.koji.so/visuals/pricing-interview-questions-for-founders/pricing-interview-questions-for-founders.png" alt="Question bank for pricing interviews with early customers, in three parts: their current spend, the price test and commitment." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/pricing-interview-questions-for-founders">Pricing interview questions for founders</a>, Koji</p>
