Reference table
Product discovery tool stacks by team
Three reference product discovery stacks, one each for founders before product-market fit, product-led growth teams and enterprise UX research teams. Each row splits the stack into customer interviews, behaviour and feedback, and planning and synthesis, so you can see which job each tool does. Koji sits in the interview column for all three, running AI-moderated voice and text interviews.
Where this appears
What's in this reference table
| Team | Customer interviews | Behaviour and feedback | Planning and synthesis |
|---|---|---|---|
| Founder or pre-PMF startup | Koji | Mixpanel, once you have product traffic | Notion for synthesis and decision logs |
| Product-led growth team | Koji, for continuous discovery and churn | Mixpanel or Pendo, plus Sprig micro-surveys | Productboard for feedback and roadmap |
| Enterprise UX research team | Koji, at scale | Maze for unmoderated prototype tests | Dovetail repository, Aha! or Productboard |
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/product-discovery-tool-stacks-by-team"><img src="https://www.koji.so/visuals/product-discovery-tool-stacks-by-team/product-discovery-tool-stacks-by-team.png" alt="Table of three product discovery stacks, for founders, product-led growth teams and enterprise UX research teams, split by interviews, behaviour and planning." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/product-discovery-tool-stacks-by-team">Product discovery tool stacks by team</a>, Koji</p>
