Framework
The three questions of product discovery
Product discovery is the work of deciding what to build, and it comes down to three questions: what problems customers actually have, which problem is worth solving, and whether the proposed solution solves it. Use the framework to check that your discovery stack covers all three before you add more tools. Koji covers the first with AI-moderated customer interviews.
Where this appears
What's in this framework
- What problems do customers actually have?: Customer research, interviews and observation.
- Which problem is worth solving?: Opportunity mapping, prioritization and sizing the value to customers.
- Will the solution actually solve it?: Prototype testing, value proposition testing and beta validation.
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<a href="https://www.koji.so/visuals/product-discovery-three-questions-framework"><img src="https://www.koji.so/visuals/product-discovery-three-questions-framework/product-discovery-three-questions-framework.png" alt="Framework of the three questions product discovery answers: what problems customers have, which one is worth solving, and whether the solution solves it." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/product-discovery-three-questions-framework">The three questions of product discovery</a>, Koji</p>
