Question bank
Product-market fit interview questions
A bank of nine open questions for product-market fit interviews, in four groups: establishing context, discovering the value, measuring emotional attachment and finding the PMF segment. The Sean Ellis survey tells you whether you have fit, and these questions tell you why, which users have it and what would move the rest. They work in live interviews or as AI-moderated interviews in Koji, where the AI follows up on each answer.
Where this appears
What's in this question bank
Context
- Walk me through how you first started using the product. What problem were you trying to solve?
- What were you using before? How well was that working for you?
The value
- Tell me about the last time the product really helped you. What happened?
- What would you do if the product were not available tomorrow? What would you switch to?
- What does the product let you accomplish that you could not before?
Emotional attachment
- How would you feel if the product disappeared? Walk me through that.
- Is there anything about it that frustrates you or that you wish worked differently?
The PMF segment
- Have you recommended the product to anyone? What did you tell them?
- Who else uses it on your team or in your network? How do they use it differently?
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<p>Source: <a href="https://www.koji.so/visuals/product-market-fit-interview-questions">Product-market fit interview questions</a>, Koji</p>
