Checklist
Product-market fit research checklist
A six-question checklist for deciding whether a product-market fit investigation is finished. It asks for the share of active users who would be very disappointed, who those users are, the use case that drives attachment, what churned users switch to, what would move somewhat disappointed users up and what stops more users finding the core value. If any answer is missing, run more qualitative interviews, for example AI-moderated interviews in Koji.
Where this appears
What's in this checklist
- What share of active users would be very disappointed if the product disappeared?
- Who are the very disappointed users, and what segment or behavior defines them?
- What one use case or outcome drives the strongest attachment?
- What do users switch to when they churn?
- What would move somewhat disappointed users to very disappointed?
- What is the main barrier to more users discovering the core value?
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<a href="https://www.koji.so/visuals/product-market-fit-research-checklist"><img src="https://www.koji.so/visuals/product-market-fit-research-checklist/product-market-fit-research-checklist.png" alt="Checklist of six questions to answer before a product-market fit study is complete, from the very disappointed share to the barrier to core value." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/product-market-fit-research-checklist">Product-market fit research checklist</a>, Koji</p>
