Checklist
Checklist for reporting qualitative theme counts
Six checks before a number on a theme goes in a slide
Six checks for reporting how many participants raised a theme without overclaiming. Count people rather than mentions, give the base, separate prompted from unprompted mentions, show the uncertainty, pair each count with a quote, and avoid comparing tiny segments. Use it when writing up interview findings for stakeholders.
Where this appears
What's in this checklist
- Count participants, not mentions
- Give the base: 7 of 12, not 58%
- Separate prompted from unprompted mentions
- Add the uncertainty, especially for small samples
- Pair every count with a quote
- Don't compare segments of a handful of people
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/qualitative-theme-count-reporting-checklist"><img src="https://www.koji.so/visuals/qualitative-theme-count-reporting-checklist/qualitative-theme-count-reporting-checklist.png" alt="Checklist of six checks before putting a number on a qualitative theme, from counting people not mentions to stating the base." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/qualitative-theme-count-reporting-checklist">Checklist for reporting qualitative theme counts</a>, Koji</p>
