Comparison
Resent vs rewritten research invitation reminder
What to keep and what to change when you follow up on an interview invitation
A side by side guide to writing a reminder for a user research or customer interview invitation. The left side shows what happens when you resend the same email. The right side lists what to change: the subject, the length, the reason to take part and the way out, while keeping the personal link and the sender. In a large experiment, changing reminder wording raised the odds of responding by over 30%. Koji can send one reminder with the same link to people who have not started.
Where this appears
What's in this comparison
Same email again
- Same subject, easy to skip twice
- Same length as the invitation
- Same reason that did not land the first time
- No easy way to say no
A rewritten reminder
- New subject with a new angle
- Two or three sentences and the button
- One new reason to take part
- Permission to ignore it or say no
- Same personal link and sender
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/resent-vs-rewritten-research-reminder"><img src="https://www.koji.so/visuals/resent-vs-rewritten-research-reminder/resent-vs-rewritten-research-reminder.png" alt="A comparison of a resent reminder and a rewritten one: the rewritten reminder has a new subject, a shorter body, a new reason and an easy way to say no." width="1200" height="655" /></a>
<p>Source: <a href="https://www.koji.so/visuals/resent-vs-rewritten-research-reminder">Resent vs rewritten research invitation reminder</a>, Koji</p>
