Reference table
How to read your Sean Ellis test score
What each product-market fit score band means and what to do next
The Sean Ellis test asks users how they would feel if they could no longer use your product. The share who say "very disappointed" sets your band: under 25% means no fit yet, 25 to 39% means close, 40% and up means product-market fit. This table pairs each band with a next step so a product team can decide whether to keep iterating or invest in growth. Koji can run the question as a conversational interview and capture the reasons behind each answer.
Where this appears
What's in this reference table
| Score | What it means | Next step |
|---|---|---|
| Under 25% | No product-market fit yet | Pivot positioning or audience. Re-run discovery interviews. |
| 25 to 39% | Approaching fit | Tighten your ICP. Double down on the use case that very disappointed users love. |
| 40 to 49% | Product-market fit | Start scaling growth spend. Keep tracking quarterly. |
| 50% and above | Strong fit | Focus on retention, expansion and category leadership. |
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/sean-ellis-test-score-interpretation-table"><img src="https://www.koji.so/visuals/sean-ellis-test-score-interpretation-table/sean-ellis-test-score-interpretation-table.png" alt="Table of Sean Ellis test score bands from under 25% to 50% and above, with what each means for product-market fit and the next step." width="1200" height="691" /></a>
<p>Source: <a href="https://www.koji.so/visuals/sean-ellis-test-score-interpretation-table">How to read your Sean Ellis test score</a>, Koji</p>
