Process
How to run the Sean Ellis test in 6 steps
From picking active users to tracking your score each quarter
A six-step process for running the Sean Ellis test on your own users. Start by choosing an active segment, recruit at least 40 respondents, and ask the four core questions in a conversation rather than a static form. Then segment the very disappointed group, mine the open answers for language and priorities, and re-run the test each quarter. Koji can run the interviews and surface the themes automatically.
Where this appears
What's in this process
- Define your active user segment: Users who finished onboarding and came back at least twice.
- Recruit at least 40 respondents: Aim for 40 to 100 responses so the 40% threshold holds up.
- Use a conversational format: Ask the four core questions, then follow up on each answer.
- Segment the very disappointed group: Look at roles, use cases and how they found the product.
- Mine the open-ended responses: Their words become your headlines, ad copy and roadmap.
- Track the score over time: Re-run it every quarter and compare cohorts.
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<a href="https://www.koji.so/visuals/sean-ellis-test-six-steps-process"><img src="https://www.koji.so/visuals/sean-ellis-test-six-steps-process/sean-ellis-test-six-steps-process.png" alt="Process showing six steps to run the Sean Ellis test, from defining active users and recruiting 40 respondents to tracking the score over time." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/sean-ellis-test-six-steps-process">How to run the Sean Ellis test in 6 steps</a>, Koji</p>
