Checklist
Self-reported attribution study checklist
A checklist to run before launching a self-reported attribution study. It covers who to interview, how to word the questions, what to record and how to read the result against software attribution. Marketers can use it as a pre-flight check for any buyer-interview study.
Where this appears
What's in this checklist
- Interviewing buyers from the last 30 to 90 days
- Including a few closed-lost buyers
- No channel names in the questions
- Asking for the story before the sources
- Recording first heard, trigger and final choice
- 25 to 40 interviews per segment
- Keeping the verbatim quote next to each code
- Comparing the ranking with your dashboard
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<a href="https://www.koji.so/visuals/self-reported-attribution-study-checklist"><img src="https://www.koji.so/visuals/self-reported-attribution-study-checklist/self-reported-attribution-study-checklist.png" alt="Checklist for a self-reported attribution study: recent buyers, neutral questions, three moments, sample size and a dashboard comparison." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/self-reported-attribution-study-checklist">Self-reported attribution study checklist</a>, Koji</p>
