Question bank
Six questions to ask small business customers
Questions about what they did, not what they think of you
Six interview questions for owners who want to hear from their own customers. They ask about the last purchase, the choice between you and the alternatives, and what happens when the customer needs the same thing again. Read them out loud on a call or add them to a text interview. Follow a vague answer with: when was the last time that happened?
Where this appears
What's in this question bank
The last purchase
- Tell me about the last time you bought from us.
- What were you doing just before you decided to?
Choosing us
- What else did you look at?
- What nearly stopped you from buying?
Coming back
- When did you last need this and go somewhere else?
- What would make you choose us next time?
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<a href="https://www.koji.so/visuals/small-business-customer-interview-questions"><img src="https://www.koji.so/visuals/small-business-customer-interview-questions/small-business-customer-interview-questions.png" alt="Question bank of six interview questions for small business customers, in three groups: the last purchase, choosing you and coming back." width="1200" height="699" /></a>
<p>Source: <a href="https://www.koji.so/visuals/small-business-customer-interview-questions">Six questions to ask small business customers</a>, Koji</p>
