Checklist
How to read a two-offer test with 20 customers
Count the picks, read the reasons, then confirm with a real send
Eight checks for reading the results when you showed two offers to about 20 customers. The count tells you whether the lead is clear, a lean or a tie, and the reasons tell you what to build on. The last two checks keep you honest: people overstate what they will buy, so send the winner to half your list and count real bookings. Koji reports the choice counts and the quotes behind them.
Where this appears
What's in this checklist
- 15 of 20 picks (21 of 30) is a clear lead
- 13 or 14 of 20 is a lean, so read the reasons
- 12 of 20 or fewer is a tie, so choose the cheaper offer
- Check they described each offer the way you meant it
- Do the winners name the same reason?
- Compare regulars with newcomers before you decide
- Stated intent runs high: people overstate what they buy
- Send the winner to half your list and count real bookings
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<a href="https://www.koji.so/visuals/two-offer-test-decision-rules-checklist"><img src="https://www.koji.so/visuals/two-offer-test-decision-rules-checklist/two-offer-test-decision-rules-checklist.png" alt="Checklist for reading a two-offer customer test: count the picks, read the reasons, compare regulars with newcomers and confirm with a real send." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/two-offer-test-decision-rules-checklist">How to read a two-offer test with 20 customers</a>, Koji</p>
