Question bank
Questions for testing two offers with your customers
Ten questions to ask after each offer, then once for the choice
Ten plain questions a small business owner can ask when choosing between two versions of an offer. The first four go after each offer is shown, the next three compare the two, and the last three anchor the answers in what the customer really does today. Ask them in this order, and follow every answer with why. Koji can ask them as a text or voice interview with a picture of each offer attached.
Where this appears
What's in this question bank
What they took in (after each offer)
- In your own words, what is this offer?
- Who do you think it is for?
- What would make you say yes to it?
- What would make you hesitate?
Comparing the two
- Which offer would you pick, if you had to choose one?
- What made you pick it?
- What would have to change for you to pick the other one?
What they do today
- When did you last buy something like this?
- What did you pay, and what made you decide?
- What stopped you buying more often?
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/two-offer-test-question-bank-small-business"><img src="https://www.koji.so/visuals/two-offer-test-question-bank-small-business/two-offer-test-question-bank-small-business.png" alt="Question bank for testing two offers with customers: what they took in, a head-to-head choice, and what they do today. Ten questions in three sections." width="1200" height="636" /></a>
<p>Source: <a href="https://www.koji.so/visuals/two-offer-test-question-bank-small-business">Questions for testing two offers with your customers</a>, Koji</p>
