Reference table
UserTesting vs User Interviews compared
Same owner since 2026, two different jobs
A side-by-side comparison of UserTesting, a platform for recorded and live usability research, and User Interviews, a participant recruiting marketplace. Both now belong to Auros, the company UserTesting became in 2026. Use it to decide which product fits the job you have, or whether you need both. Koji's article on the comparison adds an AI interview option that runs and analyses the conversations.
Where this appears
What's in this reference table
| UserTesting | User Interviews | |
|---|---|---|
| What it is | A research platform for watching people use your product | A recruiting marketplace and participant CRM |
| Core job | Unmoderated video tests and live moderated sessions | Find, screen, schedule and pay participants |
| Participants | Its contributor network, your own users, or Advanced Targeting | Its own panel, or your customers through Research Hub |
| Who runs the session | The platform records it; a person moderates live sessions | You do, in your own video or testing tool |
| Analysis | AI summaries and highlight reels on recorded tests | Not included |
| Pricing model | Annual contract with seats and credits, no public prices | Published fee per completed session, incentives extra |
| Ownership | Auros, since the 2026 rebrand | Auros, after UserTesting bought it in January 2026 |
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/usertesting-vs-user-interviews-comparison-table"><img src="https://www.koji.so/visuals/usertesting-vs-user-interviews-comparison-table/usertesting-vs-user-interviews-comparison-table.png" alt="Table comparing UserTesting and User Interviews on what each is, participants, who runs sessions, analysis, pricing model and ownership." width="1200" height="903" /></a>
<p>Source: <a href="https://www.koji.so/visuals/usertesting-vs-user-interviews-comparison-table">UserTesting vs User Interviews compared</a>, Koji</p>
