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How to run AI-moderated interviews in 7 steps

Process showing seven steps to run AI-moderated interviews, from defining a research question to exploring the insights dashboard.
Seven steps from a research question to analysed interviews, with no scheduling.

The seven steps of an AI-moderated interview study, from writing a specific research question to exploring the results. It is meant for product, UX and marketing teams who want interview depth without scheduling a moderator. Participants answer in their own time, and the analysis runs when interviews finish. Koji can run each step, from the guide to the report.

Where this appears

What's in this process

  1. Define a specific question: A clear goal tells the AI when to probe deeper and when to move on.
  2. Design the interview guide: Questions, topics and guidance on depth, like briefing a human researcher.
  3. Choose voice or text: Voice tends to give richer answers. Text suits sensitive topics.
  4. Share the interview link: No scheduling. Send it by email, Slack, LinkedIn or an in-app banner.
  5. Let the AI run the interviews: It probes short answers and follows up on unexpected pain points.
  6. Review the automatic analysis: Themes, sentiment and key quotes across every conversation.
  7. Explore the insights dashboard: Ask questions in plain language and get answers from your interviews.

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<p>Source: <a href="https://www.koji.so/visuals/ai-moderated-interview-process-steps">How to run AI-moderated interviews in 7 steps</a>, Koji</p>