Comparison
Blind vs branded research studies
What hiding or showing the sponsor does to your answers
A side-by-side comparison of blind studies, where the sponsor is hidden until the end, and branded studies, where participants know who is asking. It lists what each is good for and how each can skew the answers. Use it when planning customer interviews, brand research or competitor studies, and when explaining the choice to stakeholders. Koji lets you write the welcome page yourself, so a study can name your company or simply describe the topic.
Where this appears
What's in this comparison
Blind study
- Unprompted views on you and your competitors
- Less pull towards polite answers
- Works for prospects and non-users
- Lower response from people who don't know the sender
- Needs a debrief that names the sponsor
Branded study
- Higher response from existing customers
- Deeper context about their own account
- No pretending with people who know you
- Answers lean towards what you want to hear
- Fans may answer more than critics
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/blind-vs-branded-research-study-comparison"><img src="https://www.koji.so/visuals/blind-vs-branded-research-study-comparison/blind-vs-branded-research-study-comparison.png" alt="Comparison of blind and branded research studies, listing what each does well and where each skews answers" width="1200" height="656" /></a>
<p>Source: <a href="https://www.koji.so/visuals/blind-vs-branded-research-study-comparison">Blind vs branded research studies</a>, Koji</p>
