Checklist
How to limit sponsorship bias: 8 checks
For surveys and interviews where participants know or guess who is asking
An eight-point checklist for reducing sponsorship bias, the shift in answers that comes from participants knowing who runs a study. It covers choosing blind or branded deliberately, neutral invitations, behaviour-based questions, when to name the product, who should interview, honest confidentiality, asking for criticism and reading praise. Use it before launching customer interviews or surveys. Koji's guardrails can keep the AI interviewer from naming your product before you want it to.
Where this appears
What's in this checklist
- Decide blind or branded on purpose
- Keep the invitation neutral
- Ask about behaviour, not about you
- Hold back product names until late
- Separate the interviewer from the product team
- Promise only the confidentiality you can keep
- Ask for criticism directly
- Read praise with care
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/sponsorship-bias-research-checklist"><img src="https://www.koji.so/visuals/sponsorship-bias-research-checklist/sponsorship-bias-research-checklist.png" alt="Checklist of eight ways to limit sponsorship bias in surveys and interviews, from choosing blind or branded on purpose to reading praise with care" width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/sponsorship-bias-research-checklist">How to limit sponsorship bias: 8 checks</a>, Koji</p>
