Question bank
Interview questions for a trial conversion study
A client study guide where each question maps to a slide
Nine interview questions for finding out why trial customers of a subscription brand do or do not convert to paid, grouped by the trial, the decision and what would change it. Agencies can paste them into any interview tool. In Koji, the choice, scale and ranking questions become charts in the report and editable charts in the downloaded deck.
Where this appears
What's in this question bank
The trial
- Take me back to when you signed up for the trial. What was going on that made you try it?
- Walk me through the first week. What did you notice?
The decision
- Which best describes what you decided at the end of the trial?
- What else did you look at or compare it with?
- How likely were you to keep the subscription on the last day of your trial?
- Rank these by how much they mattered to your decision: price, results, delivery timing, the first box, ingredients.
What would change it
- Did you know you could pause instead of cancel?
- If you could change one thing about the trial, what would it be?
- Is there anything we didn't ask that we should have?
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<p>Source: <a href="https://www.koji.so/visuals/client-trial-conversion-interview-questions">Interview questions for a trial conversion study</a>, Koji</p>
