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Reference table

Koji vs other routes to an agency client deck

How agencies get from finished fieldwork to a client deliverable

Comparison table of Koji against building the deck by hand, a transcription and synthesis tool, and a moderated fieldwork partner.
Where the hours go in each route from fieldwork to client deck

A comparison of four ways research agencies turn interviews into a client deliverable: Koji, building the deck by hand, a separate transcription and synthesis tool, and a moderated fieldwork partner. It compares the draft deck, the evidence trail, moderation consistency, personal data handling and client access, and shows where the team's hours go in each route.

Where this appears

What's in this reference table

KojiDeck by handSynthesis toolFieldwork partner
Draft deckEditable slides and native charts from the reportBuilt from scratchVaries, check whether charts export editableDelivered by the partner
Evidence behind each claimEvery finding links to its quotesOnly what you copy inUsually tagged quotesTranscripts on request
Moderation consistencySame brief and probing in every interviewDepends on your moderatorsNot covered, analysis onlyVaries by moderator and market
Personal detailsRemoved from transcripts as interviews finishManual redactionVaries by toolSet by the partner's process
Client accessFree read-only viewers and a public report linkFiles sent by emailVaries by toolFiles sent by email
Your team's hours go toJudgement, the decision page, the debriefAssembly and formattingFieldwork and slide buildingProject management and review

Use this image

Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:

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<a href="https://www.koji.so/visuals/koji-vs-manual-agency-research-deliverable"><img src="https://www.koji.so/visuals/koji-vs-manual-agency-research-deliverable/koji-vs-manual-agency-research-deliverable.png" alt="Comparison table of Koji against building the deck by hand, a transcription and synthesis tool, and a moderated fieldwork partner." width="1200" height="949" /></a>
<p>Source: <a href="https://www.koji.so/visuals/koji-vs-manual-agency-research-deliverable">Koji vs other routes to an agency client deck</a>, Koji</p>