Bar chart
What clients expect from agencies using AI
From a 2026 survey of 400 client-side decision-makers
A bar chart of what client-side decision-makers say they expect from their agencies as AI use grows, from the Agency Edge 2026 study of 400 clients. Accountability and transparency come far ahead of lower fees. Agencies can use it to plan how they present AI-assisted work, starting with a clear method and AI slide in every deliverable, which Koji's report export makes quick to build.
Where this appears
What's in this bar chart
| Share of clients | |
|---|---|
| Full accountability when AI is used | 89% |
| Transparency about AI use | 82% |
| Better ideas and strategy | 52% |
| Higher-quality work | 47% |
| Teaching them to use AI well | 37% |
| Lower fees | 29% |
Answers to separate questions, so shares do not add to 100.
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<a href="https://www.koji.so/visuals/what-clients-expect-from-agencies-using-ai"><img src="https://www.koji.so/visuals/what-clients-expect-from-agencies-using-ai/what-clients-expect-from-agencies-using-ai.png" alt="Bar chart of what 400 client decision-makers expect from agencies using AI: 89% full accountability, 82% transparency, 29% lower fees." width="1200" height="646" /></a>
<p>Source: <a href="https://www.koji.so/visuals/what-clients-expect-from-agencies-using-ai">What clients expect from agencies using AI</a>, Koji</p>
