Framework
The four types of grand tour question
Typical, specific, guided and task-related tours, with an example of each
James Spradley described four kinds of grand tour question in The Ethnographic Interview: typical, specific, guided and task-related. Each asks the participant to walk you through a broad experience in their own words, and each suits a different goal, from mapping routines to watching a task. Use it when writing the opening of a discussion guide. In Koji you can set the opening and the follow-ups for an AI-moderated interview the same way.
Where this appears
What's in this framework
- Typical: Ask how things usually go. "Could you describe a typical day on the job?"
- Specific: Ask about one real occasion. "Tell me about yesterday, from when you started work."
- Guided: Ask them to show you around. "Could you show me the dashboard you use each morning?"
- Task-related: Ask them to do a task and explain as they go. "Set up a new project the way you normally would."
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/grand-tour-question-types-spradley"><img src="https://www.koji.so/visuals/grand-tour-question-types-spradley/grand-tour-question-types-spradley.png" alt="Framework showing James Spradley's four types of grand tour question: typical, specific, guided and task-related, each with an example." width="1200" height="699" /></a>
<p>Source: <a href="https://www.koji.so/visuals/grand-tour-question-types-spradley">The four types of grand tour question</a>, Koji</p>
