Process
From grand tour to mini tour: the interview process
Five steps for going broad first and then zooming in on what the participant raised
A five-step routine for using grand tour and mini tour questions in a user interview. Ask one broad question, note the landmarks the participant mentions, take a mini tour of the one that matters most, ask for a specific instance, then return to the big picture. It is based on James Spradley's ethnographic interview method and works for discovery, onboarding and churn research. In Koji you can write the mini tour step into a question's probing instructions.
Where this appears
What's in this process
- Ask the grand tour, then stop: Keep it open, give it a start and an end, and let them talk without interrupting.
- Listen for landmarks: Note each step, person, tool and feeling they mention, in their words.
- Take a mini tour: Pick the landmark that matters most to your research question and ask them to walk you through it.
- Ask for a specific instance: "Can you tell me about the last time that happened?"
- Come back up and move on: Return to the big picture before the next mini tour, so you cover the whole journey.
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/grand-tour-to-mini-tour-interview-process"><img src="https://www.koji.so/visuals/grand-tour-to-mini-tour-interview-process/grand-tour-to-mini-tour-interview-process.png" alt="Process of five steps from asking a grand tour question to mini tours on the landmarks the participant mentions and a return to the big picture." width="1200" height="792" /></a>
<p>Source: <a href="https://www.koji.so/visuals/grand-tour-to-mini-tour-interview-process">From grand tour to mini tour: the interview process</a>, Koji</p>
